WHAT I DO

SOCIAL MEDIA STRATEGY

Develop comprehensive strategies tailored to each platform, balancing brand voice, visual storytelling and audience engagement to drive awareness, build community and increase conversions, while keeping all goals in mind.

CONTENT CREATION

Design custom graphic visuals that align with brand identity and campaign goals, from social media assets to digital flyers, ensuring all aspects are polished and on-brand.

PHOTO + VIDEO

Curate photo and video content that captures the essence of a space, menu or moment and brings hospitality experiences to life through compelling visuals. This includes developing mood boards and shot lists to ensure each shoot is intentional and visually impactful.

INFLUENCER PARTNERSHIPS

Strategically source, vet and manage influencer collaborations that align with brand values, ensuring all goals are top of mind, whether it be brand awareness, reach to key audiences or account growth. Develop key target lists and content briefs to ensure brand alignment and authentic storytelling.

DIGITAL MARKETING

Create and execute integrated digital campaigns to deliver measurable results and elevate brand visibility across platforms.

EVENTS

Concept, promote and support events that align with brand goals, including pre-event buzz, live coverage and post-event recaps.

EMAIL CAMPAIGNS

Craft engaging email campaigns with compelling design and clear calls-to-action, turning subscriber interest into clicks and conversions.

PROGRAMMING + PARTNERSHIPS

Develop and manage strategic partnerships and on-site programming with local businesses and brands to amplify reach, drive engagement and build community connections.

ANALYTICS + REPORTING

Track and interpret key marketing metrics to evaluate performance and inform future strategy by turning data into actionable insight.